How much and how do corporations use social media to pursue knowledge exchange among employees?
The answear to such questions are in the Cipd 2014 research report: “Putting social media to work. Lessons from employees”, presenting the main themes on the bases of a several case studies across UK companies. The main message is that, although social media is willing to be used in the working operations, it is not enought appreciated and used by all employee. Indeed, on the one hand employees think that corporate social media is an important tool for internal communications, as it is interactive, immediate and more democratic than some traditional processes, on the other hand, it is not properly introduced. If one just place social media into a work context it’s not going to be effective, because it has to have a purpose. If it doesn’t, it’s not going to work well, and employees use them only for private scopes. About this issue, a previous Cipd study has revealed that only a quarter (26%) of the employees uses social media for working purposes, despite 76% of employees using it regularly in their personal lives. Of those who do use social media for their work, 47% reported seeing a real benefit for their organisations.
We write below a few lines down about this report. You can find the full document here.
This report explores the potential of social media for use with and by employees and aims to shed light on how this potential is being realised. Drawing on in-depth
case study research with seven organisations, it focuses on two main aspects of leading practice.
Firstly, we focus on the functional business reasons for using social media with employees, in particular in-house enterprise social networks. How, in practical ways, do these create business value or contribute to the smooth running of organisations?
Secondly, we look at how enterprise social networks are developed within organisations and what factors and practices help them to be used effectively.